December 29, 2010

Real Estate Excellence - Thank you to the Industry

The 4th January 2011 will be the first year anniversary of Real Estate Excellence. What an amazing year it has been.
The industry in Queensland (and all over Australia) has faced interesting times during 2010; but one thing that is always needed in business is education and training. The year saw extraordinary demand for private IN agency training, open training numbers and private consultancy which mainly focused on systems, compliance, managing risk and procedures for growth.
Thank you to all of my clients and the 50 plus Agencies who are now members of Real Estate Excellence. Membership began two years earlier than planned due to industry demand. Thank you.

2010 saw many business owners turning again to property management as sales for some were harder to achieve. It is great that so many licensees invested in their property management businesses as they again realise the importance of this side of their business.

If/When I go back into agency practice, I would have the sales and property management teams working as one, side by side. In the same office, the same department with one salesperson teamed with one property manager. I often reflect as I continually learn about our industry after some 17 years; and one thing that does not change is the need to have the office connected; not disconnected as most often are.

This is not meant to be a negative relection or comment of business; just a thought in relation to what I have learnt and keep learning.

Training, education, team building, communication and understanding remain the key words and focus in my opinion of any real estate business.  This also includes property managers understanding the salesperson's role within our industry. Each department (though it would be one) would conduct training together on key issues such as compliance and risk management. There is of course a need to separate some training due to specialised fields.

Why don't agencies have a system that for every listing (sales and property management) a 'complimentary' appraisal is carried out?
Why don't agencies have a joint newsletter available to all of the agencies clients and customers?
Why don't agencies have a system where every prospective buyer and tenant receive the monthly newletter at open houses and/or electroncially?
Why don't the sales and PM teams share prospecting tasks and focus on both instead of just 'sales' or just 'PM'?

There are many questions that could benefit business during interesting times that would assist in stabilisation, retention and eventual growth.

Thank you to the Real Estate Industry for an exceptional first year in business trading as Real Estate Excellence - your support is very much appreciated.

I wish you and yours the 2011 that you wish for!

Kind regards

Stacey Holt

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